Client

Barilla, originally established in 1877 as a bread and pasta shop in Parma, is today one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crispbread business in Scandinavia.

The Group employs more than 18,000 people and in 2007 had net sales of more than euro 4,2 billion.

The Company has been managed for over 130 years by one family’s entrepreneurial experience and is now run by the fourth generation siblings: Guido, Luca, Paolo and Emanuela Barilla.

Challenge

Design and develop a new Barialla Corporate web presence, in order to simplify stakeholders and  press communication.

Using CMS Magnolia the web site is always up to date and the maintenance costs are not depending on technology.