Il Cliente

Tecnocasa through the over 3.000 branches of the Commercial Network (Tecnocasa/Tecnorete), is the leading company in Italy in real estate brokerage, both in the residential and in the non-residential market.
The Tecnocasa Data Base stores millions of data on actual purchases and sales of properties together with the macro level information generated by the Tecnocasa Research Department. Tecnocasa merge togheter real estate and financial brokerage services.

Challenge

Openmind needs to find the best user experiance strategy to develop a web presence that best rappresents Tecnocasa leader image in the internet market.

The project

The analysis step pointed out the following business targets:

• renew Tecnocasa Group online presence, focusing, at the first place, on Italian market. At the same time, plan to expand to a more international strategy.
• show a global offer that collect all real estate and financial brokerage needs and requests.
• give a Group identity vision
• meet  B2C and B2B requirements.

The analysis step leaded to the logical architecture, high level web site organization and the new Look and Fell.
The new properties search engine is the hardcore of the web site and represent the most important task of the project.

The new application has been developed considering the SEO key rules and all Tecnocasa functional requirement.

www.tecnocasa.it
www.gruppotecnocasa.it